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International Certification in Retail Management

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International Certification in Retail Management

Objective: To cover the latest developments in the field and detailing behind-the-scenes stories in a conversational style. The impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers.

1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
3. Retail Customers.

4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
7. Market Selection and Retail Location Analysis.
8. Managing a Retailer's Finances.

9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.

14. Managing People.

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