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International Certification in Retail Management

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Part-1
1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
3. Retail Customers.

Part-2
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
7. Market Selection and Retail Location Analysis.
8. Managing a Retailer's Finances.

Part-3
9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.

Part-4
14. Managing People.

Editor's Desk

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