Home | Courses | ICAL | Management Certification | International Certification in Distribution Management

International Certification in Distribution Management

By
Font size: Decrease font Enlarge font
International Certification in Distribution Management

Objective: To provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are used thoroughly and blended into a discussion that stresses decision making implications.

Introduction

1. Marketing Channel Concepts.
2. The Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing

Channels

5. Strategy in Marketing Channels.
6. Designing the Marketing Channel.
7. Selecting the Channel Members.
8. Target Markets and Channel Design

Strategy

9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion through the Marketing

Channel

13. Logistics and Channel Management.
14. Evaluating Channel Member Performance.
15. Electronic Marketing Channels.
16. Direct Selling and Direct Marketing

Channel Systems

17. Marketing Channels for Services.
18. International Channel Perspectives.

Editor's Desk

How Much Faster Can You Learn?

Say you were to optimize everything you possibly could for a particular learning goal. You used the best time-management system, you picked exactly the right tasks that would drive learning improvement, you applied tremendous motivation and effort. How much faster could you learn something than the status quo would expect? The answer, of course, will be: it depends. But that's rather unsatisfying, if true, because the crucial question is: what does it depend on? Asking how much improvement over the status quo or expected rate of progress is an interesting question in many domains. In some areas, there might be ... Read More

  • Email to a friend Email to a friend
  • Print version Print version

Rate this article

0