Home | Courses | ICAL | Management Certification | International Certification in Distribution Management

International Certification in Distribution Management

Font size: Decrease font Enlarge font
International Certification in Distribution Management

Objective: To provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are used thoroughly and blended into a discussion that stresses decision making implications.


1. Marketing Channel Concepts.
2. The Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing


5. Strategy in Marketing Channels.
6. Designing the Marketing Channel.
7. Selecting the Channel Members.
8. Target Markets and Channel Design


9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion through the Marketing


13. Logistics and Channel Management.
14. Evaluating Channel Member Performance.
15. Electronic Marketing Channels.
16. Direct Selling and Direct Marketing

Channel Systems

17. Marketing Channels for Services.
18. International Channel Perspectives.

Editor's Desk

Never quit – there's always a silver lining

  It is often said that “every adversity has within it the seeds of an equivalent or greater benefit.” Whenever you are faced with a setback ask yourself what you could do to turn it around. Better still; ask yourself how you can benefit from the setback. It may sound ridiculous, but you can benefit from a setback if you change your perspective. You will realise that there is nothing so bad you cannot use it for some good and that there is no situation that is totally hopeless.  As Dr. Moses say “I have had many times when I have ... Read More

  • Email to a friend Email to a friend
  • Print version Print version

Rate this article